Tourism Australia launches advertising campaign ahead of Border-Gavaskar Trophy
Australia Launches New Tourism Campaign for Indian Travelers
Australia has launched a new tourism campaign called 'Howzat for a holiday?' to attract Indian travelers during the Australia-India Test cricket series. The campaign features Australian Test cricket captain Pat Cummins and Tourism Australia's brand ambassador, Ruby the Kangaroo, in a TV commercial showcasing iconic locations like the Melbourne Cricket Ground and Sydney's Palm Beach.
Campaign Details
The commercial is designed for an Indian audience of at least 50 million and will be supported by billboards and print ads. The campaign aims to highlight Australia's world-class tourism destinations and experiences.
Tourism Growth
Indian travelers visiting Australia have already surpassed 2019 levels, and numbers are expected to double by 2028. The campaign builds on previous successful initiatives like 'Come and Say G'day' and 'Holiday Highlights.'
Statements from Officials
Senator Don Farrell emphasized the opportunity to showcase Australia to millions of Indian viewers. Phillipa Harrison, Managing Director of Tourism Australia, highlighted the potential of the Indian market and the strong aviation links between the two countries.
Cricket Series Schedule
The Test series will begin in Perth on November 22, followed by matches in Adelaide, Brisbane, Melbourne, and Sydney. The series promises an exciting climax with the final Test in Sydney from January 3 to 7.
Squads
India's squad includes players like Rohit Sharma and Virat Kohli, while Australia's squad features Pat Cummins and Steve Smith.
Doubts Revealed
Pat Cummins
Pat Cummins is a famous Australian cricketer. He is known for being a fast bowler and is the captain of the Australian cricket team.
Ruby the Kangaroo
Ruby the Kangaroo is a character used in the tourism campaign. Kangaroos are animals that are native to Australia and are often used to represent the country.
Tourism campaign
A tourism campaign is an effort to encourage people to visit a place. In this case, Australia is trying to attract Indian tourists to visit during the cricket series.
Howzat
'Howzat' is a term used in cricket when a player appeals to the umpire to declare a batsman out. It's used here as a fun way to invite people for a holiday.
Test cricket series
A Test cricket series is a set of cricket matches played between two countries. These matches are longer and can last up to five days each.
Rohit Sharma
Rohit Sharma is a well-known Indian cricketer. He is famous for his batting skills and is the captain of the Indian cricket team.
Virat Kohli
Virat Kohli is a famous Indian cricketer known for his excellent batting. He has been the captain of the Indian cricket team in the past.
Steve Smith
Steve Smith is a top Australian cricketer known for his batting. He has also been the captain of the Australian cricket team.
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