India Mobile Congress 2024: AI and Content Creation
Introduction
The India Mobile Congress 2024, held at Pragati Maidan, New Delhi, featured a panel discussion on the impact of Artificial Intelligence (AI) on content creation in India. The session was titled “Revolutionizing Content Creation in India: Harnessing AI and Digital Platforms to Engage the Next Billion Users.”
Key Highlights
India’s Leadership in Content Creation
Union Minister Jyotiraditya Scindia emphasized India’s potential to become the global leader in content creation, with the market expected to grow from $30 billion to $480 billion by 2035. He spoke about the democratization of information and India’s readiness to adopt technologies like 6G.
AI’s Role in Content Creation
Technology expert Rajiv Makhni discussed AI’s role in enhancing regional content production, noting that 95% of YouTube consumption in India is now in regional languages. Bollywood actress Sahiba Bali reassured creators that AI is an enabler, not a threat, improving content quality and accessibility.
Opportunities and Growth
Digital creator Naman Deshmukh shared his experience with AI-enhanced platforms, highlighting AI’s potential to educate and expand audiences. The panel agreed that AI offers opportunities for new revenue streams, cost reduction, and market expansion, especially in Tier 2 and Tier 3 cities.
Conclusion
The discussion concluded with a consensus on AI’s ability to drive growth in the creative economy through real-time personalization and audience interaction.
Doubts Revealed
Union Minister -: A Union Minister is a member of the government in India who is in charge of a specific department or ministry, like education or health. Jyotiraditya Scindia is one such minister.
AI -: AI stands for Artificial Intelligence. It’s like teaching computers to think and learn like humans, so they can help us do things faster and better.
India Mobile Congress (IMC) -: The India Mobile Congress is a big event where people talk about new technology and mobile communication. It’s like a fair where experts share ideas about the future of technology.
Content Creation -: Content creation is making things like videos, articles, or music that people can watch, read, or listen to. It’s like making a fun story or a song that others can enjoy.
Rajiv Makhni -: Rajiv Makhni is a well-known technology expert in India. He talks about gadgets and technology on TV and in articles.
Sahiba Bali -: Sahiba Bali is a professional who works in the field of media and content. She talks about how technology can help make content better and reach more people.
Digital Creator -: A digital creator is someone who makes content like videos, blogs, or art using digital tools. Naman Deshmukh is one such creator who uses technology to reach more people.
