Unicommerce Reports Big Inventory Boost for Festive Season in India

New Delhi [India], September 24: As the festive season approaches, categories such as footwear, electronic wearables, kitchenware, and home furnishings have seen rapid growth in inventories, according to data from e-commerce enablement platform Unicommerce.

The analysis shows that brands and retailers are ramping up their inventories to meet consumer demands. From June to August 2024, inventory levels across various categories have notably increased. Footwear brands have increased their inventories by over 55%, while electronic wearables have seen a 33% rise. Kitchenware and home furnishings have also geared up, with inventories rising by 30% and 26%, respectively.

However, the most substantial inventory build-up has been in the jewellery and healthy snack categories, where stock levels have surged by over 100% and 75%, respectively, aligning with seasonal shopping trends.

The inventory build-up is crucial for ensuring faster deliveries, as brands aim to meet service level agreements (SLAs) during the festive period when demand peaks and logistics networks face increased pressure.

Kapil Makhija, MD and CEO of Unicommerce, said, "E-commerce is centerstage as shoppers in India load up their festive carts. Unicommerce's technology provides the capability and extra cushion to support e-commerce companies and retail brands during this period."

This analysis is based on data from the company's top 80+ clients. Unicommerce manages over 8300 warehouses and 2950 omni-enabled stores across India, the Middle East, and Southeast Asia.