The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) recently concluded the 12th edition of the 'Bil Arabi' initiative. This annual campaign, held on World Arabic Language Day on December 18, aims to promote the use of the Arabic language in daily life and digital channels, especially among the youth.
The campaign featured interactive events in UAE shopping centers like City Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City Centre Ajman. It also extended to countries like Bahrain, Egypt, the UK, Kazakhstan, and Pakistan, using the hashtag #blrby on social media.
Jamal bin Huwaireb, CEO of MBRF, praised the initiative's success in promoting the Arabic language and its creative impact. He highlighted the initiative's role in inspiring young generations to use Arabic for creative expression and communication. The campaign included unique activities like 'The Storyteller' for children, 'Interactive Screen' competitions, and 'Talking Hologram' experiences.
The initiative collaborated with UNESCO and other organizations to celebrate World Arabic Language Day. Jamal bin Huwaireb expressed gratitude to partners and sponsors, emphasizing their role in promoting the Arabic language globally and protecting Arab cultural identity.
The 'Bil Arabi' Initiative is a program that promotes the Arabic language, especially among young people. It is organized by the Mohammed bin Rashid Al Maktoum Knowledge Foundation.
This is an organization in the UAE that works to spread knowledge and education. It is named after a leader in the UAE, Sheikh Mohammed bin Rashid Al Maktoum.
World Arabic Language Day is celebrated on December 18th every year. It is a day to recognize and promote the Arabic language around the world.
UAE stands for the United Arab Emirates, a country in the Middle East known for its modern cities like Dubai and Abu Dhabi.
Jamal bin Huwaireb is the CEO of the Mohammed bin Rashid Al Maktoum Knowledge Foundation. He is involved in promoting the Arabic language and culture.
UNESCO is the United Nations Educational, Scientific and Cultural Organization. It works to promote peace and security through international cooperation in education, science, and culture.
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