Uttarakhand Govt orders use of 'House of Himalayas' products in all dept and offices
Uttarakhand Promotes 'House of Himalayas' Products in Government Meetings
The Uttarakhand Government has decided to use 'House of Himalayas' products in all its meetings and departments. This decision was made under the guidance of Chief Minister Pushkar Singh Dhami. 'House of Himalayas' is a brand that includes products made by women self-help groups, farmers, and rural entrepreneurs in Uttarakhand.
Chief Secretary Radha Raturi sent a letter to department heads, encouraging the purchase of these products for meetings, events, and festivals like Holi and Diwali. This move supports the rural economy and aligns with Prime Minister Narendra Modi's 'Vocal for Local' initiative.
Chief Minister Dhami emphasized the importance of supporting rural entrepreneurs by buying 'House of Himalayas' products, which are also available as gift packs for occasions like Diwali. The brand was launched by Prime Minister Modi during the Investor Summit on December 8, 2023.
The initiative aims for quality, branding, and effective marketing, focusing on sustainable development and the goals of local stakeholders, such as self-help groups and farmer advancement. PM Modi has praised the brand for promoting 'Vocal for Local and Local for Global.'
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Uttarakhand
Uttarakhand is a state in northern India, known for its beautiful Himalayan mountains and spiritual sites.
House of Himalayas
House of Himalayas is a brand that sells products made by people living in the Himalayan region, especially women and farmers.
Chief Minister Pushkar Singh Dhami
Pushkar Singh Dhami is the Chief Minister of Uttarakhand, which means he is the head of the government in that state.
Vocal for Local
Vocal for Local is a campaign started by India's Prime Minister Narendra Modi to encourage people to buy and use products made in India to support local businesses.
Self-help groups
Self-help groups are small groups of people, often women, who come together to support each other and work on projects to earn money and improve their lives.
Rural entrepreneurs
Rural entrepreneurs are people who start and run businesses in the countryside or villages, often using local resources and skills.
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