Government e-Marketplace (GeM) Uses AI to Boost Services and Support Small Businesses

The Government e-Marketplace (GeM) in India is set to use AI and machine learning technology to improve its services. New initiatives include an AI-based chatbot and intelligent search capabilities to enhance user experience and streamline operations.

AI-Based Chatbot: The GenAI-based chatbot is currently in the testing phase and is expected to be deployed in July 2024. This chatbot will help answer user queries more efficiently.

Growth and Support for MSMEs: GeM has seen significant growth, with its Gross Merchandise Value (GMV) doubling in FY24 compared to the previous year. To support Micro, Small, and Medium Enterprises (MSMEs), GeM has introduced policies to reduce transaction charges, creating more opportunities for small businesses.

Seller Support Programs: GeM is enhancing the seller experience through initiatives like Seller Connect and the GeM SAHAYAK program. These programs aim to simplify onboarding processes, reduce fees, and provide training and support to sellers and buyers. The GeM SAHAYAK program will also generate employment opportunities for around 5,000 candidates.

Promoting Local Products: GeM is expanding its offerings with initiatives like “The Aabhar Collection,” which showcases unique gift hampers of indigenous products, promoting local artisans and products.

Overall, GeM’s efforts are geared towards empowering businesses, fostering growth, and creating a conducive environment for buyers and sellers to thrive in the digital marketplace. The GMV for FY24 stands at Rs 4,03,688 crore, whereas during FY23 it was Rs 2,01,113 crore. Since its inception, GeM has facilitated more than 2.21 crore orders worth over Rs 9.21 lakh crore.