Uttar Pradesh Teams Up with EaseMyTrip to Boost Eco-Tourism

The Uttar Pradesh Eco Tourism Development Board (UPETDB) has signed a Memorandum of Understanding (MoU) with EaseMyTrip, an online travel platform, to promote and develop tourism in Uttar Pradesh. This partnership will leverage EaseMyTrip’s extensive reach and technology to showcase the state’s rich eco-tourism offerings.

Promoting Homestays and Bird Sanctuaries

EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its website. The company also plans to create educational products about bird sanctuaries, inspired by successful examples like Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These products will be promoted in schools, colleges, and other institutions through advanced tour guides who will receive special training.

Custom Tourism Packages

According to the agreement, EaseMyTrip will develop and market custom tourism packages showcasing Uttar Pradesh’s unexplored destinations, cultural experiences, local cuisine, and traditional crafts. The company will feature homestays as a key part of the overall tourism experience and promote the state’s tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve.

Support from UPETDB

UPETDB will support the promotion of EaseMyTrip’s microsites on various social media channels. Jaiveer Singh, Minister of Tourism & Culture, UP, expressed excitement about the partnership, highlighting its potential to elevate Uttar Pradesh as a premier destination for both domestic and international tourists.

Eco-Tourism in India

Eco-tourism is becoming increasingly popular in India, with destinations like Kerala, Madhya Pradesh, and the Himalayan region offering eco-friendly travel experiences. Uttar Pradesh is also promoting eco-tourism through various initiatives aimed at conserving the environment, supporting local communities, and educating tourists.