Unicommerce Reports Big Boost in Festive Season Sales in India
The first four days of the 2024 festive season sale (26th – 29th September) saw a 20% increase in order volumes compared to the same period last year (7th – 10th October 2023) and a 24% rise in gross merchandise value (GMV), according to a report by Unicommerce.
Unicommerce analyzed over 1.3 million order items processed through its platform during the initial sale days in both years, revealing significant growth across several product categories.
Key Growth Areas
Fashion and Accessories: Recorded a 32% rise, driven by high demand for travel accessories, watches, and kids’ apparel.
Makeup: Saw a spectacular 54% year-on-year growth, reflecting significant consumer interest in beauty products.
Health and Pharma: Demonstrated strong performance with a 33% rise in volumes, led by nutraceuticals and fitness supplements.
Home Decor: Experienced a marginal increase in volumes but reported a remarkable over 50% jump in GMV.
Other popular categories included phone accessories, books, sports and fitness products, and healthy snacks, highlighting the diversity of consumer preferences during the festive season.
Expert Insight
Kapil Makhija, Managing Director & CEO of Unicommerce, highlighted the evolving consumer trends, stating, “Festive season sales have become an exciting time when everyone looks forward to attractive offers and a wide range of products. What stands out is the increasing number of brands joining the sale, reaffirming India’s position as a digitally forward country.”
With more festive sales events lined up in October for Navratri, Dussehra, Karva Chauth, Diwali, and other celebrations, the early momentum indicates a robust season ahead for India’s e-commerce industry.
Doubts Revealed
Unicommerce -: Unicommerce is a company that helps other businesses manage their online sales and orders. They keep track of how many items are sold and how much money is made.
Festive Season -: The festive season in India includes celebrations like Diwali, Dussehra, and Christmas. During this time, people buy a lot of gifts and new things, so sales go up.
Order Volumes -: Order volumes mean the number of items people buy. If order volumes go up, it means more people are buying things.
Gross Merchandise Value (GMV) -: Gross Merchandise Value (GMV) is the total money made from selling items. If GMV goes up, it means more money is being made from sales.
Fashion and Accessories -: Fashion and accessories include clothes, shoes, bags, and jewelry. These are things people wear to look good.
Makeup -: Makeup includes products like lipstick, foundation, and eyeshadow that people use to enhance their appearance.
Health and Pharma -: Health and pharma products include medicines, vitamins, and other items that help people stay healthy.
Home Decor -: Home decor includes items like furniture, curtains, and decorations that make a home look nice.
GMV Jump -: A GMV jump means a big increase in the total money made from selling items in a category.
Phone Accessories -: Phone accessories include items like phone cases, chargers, and earphones that people use with their mobile phones.
Kapil Makhija -: Kapil Makhija is the CEO (Chief Executive Officer) of Unicommerce. He is the person in charge of running the company.
CEO -: CEO stands for Chief Executive Officer. This person is the boss of a company and makes important decisions.