Unconventional Unions: Flex-Sync Event in Parwanoo Brings Together Top Brands
A two-day event titled ‘Unconventional Unions: A Flex-sync’ was held in Parwanoo, Himachal Pradesh, bringing together renowned Indian brands from the flexible workspace, real estate, and media entertainment sectors. Organized by Stylework, a SAAS-based flexi-working space aggregator, the event took place on June 28 and 29 at Moksha Himalaya and Timber Trail Resort.
The event aimed to raise awareness about flexspaces in India. The flex space industry, which offers flexible workspace solutions like coworking spaces and serviced offices, currently occupies 17 to 18 percent of the commercial sector.
Stylework’s CEO and founder, Sparsh Khandelwal, emphasized the role of architecture and technology in driving industry growth. He stated, “Our idea is to take active initiatives to partner with entertainment houses to aggregate more than 70 percent of the audience looking for flexspaces. These initiatives will pave the way for the future of flexspaces and shed light on the human side of flexwork.”
The event featured interactive sessions, including talk shows and panel discussions on technological advancements and collaborative opportunities between flexspaces and media entertainment. Industry leaders like TVF, RE/MAX India, Blue Turtle Entertainment, MySoho, and CBRE participated and shared their insights on the potential and future expansion of the industry.
Nishant Dobhal, Associate Director of Brand Partnerships at TVF, said, “The world of entertainment is changing, and we are focusing on these growing trends. Our aim is to create shows that will not only be relatable to the audience but will also focus on the presence and message of the brands we are creating stories for.”
Pulkit Bakshi, Head of CBRE, added, “People should have the choice to work however they want and from wherever they want. Flex working is going to build the future of workspaces.”
As flexible workspace providers prepare to increase their presence in major cities and venture into emerging Tier 2 markets, Stylework’s CEO aims to explore the human side of Flex by innovating, experimenting, and improving ideas. He concluded, “The future of flex working in India depends on multiple experiments, analyzing data, and creating the infrastructure to provide solutions for flex working.”
