Purabi Dairy Launches Long Shelf-Life Flavoured Milk in Assam
Kamrup (Assam) [India], September 28: Purabi, the largest cooperative dairy brand in Northeast India, has introduced a new range of long shelf-life flavoured milk. This launch is part of a significant brand expansion across different regions.
The flavoured milk is produced in a state-of-the-art facility at Purabi Dairy in Panjabari, developed under the World Bank-funded APART project by the Assam government. The launch event, ‘Purabi Xondhiya,’ was attended by intellectuals, artists, sportspersons, and stakeholders. Assam’s Minister for Cooperation, Nandita Gorlosa, introduced three flavours: Mango, Strawberry, and Kesar.
Minister Gorlosa emphasized the importance of this launch for Assam, stating, ‘Purabi is not just a brand; it represents the heart of the Assamese people. It is the dream of our Chief Minister Dr. Himanta Biswa Sarma to uplift the farmers of the state.’ The goal is to produce 10 lakh litres of milk daily in Assam.
Dr. Kalyan Chakravarthy, Principal Secretary Cooperation, Assam Government, congratulated Team Purabi on this achievement. The launch aligns with Chief Minister Sarma’s vision of increasing milk production in the state. Purabi Dairy, under the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), has significantly improved the livelihoods of thousands of farmers in Assam.
SB Bose, Managing Director of North East Dairy and Foods Limited (NEDFL), expressed gratitude for the support from the people of Assam. SK Parida, Managing Director of WAMUL, highlighted the success of their ice cream launch in March 2024 and expressed excitement about expanding their product line further.
The new flavoured milk will be available in 180ml PP bottles with a shelf life of five months, allowing for greater market penetration and distribution. This initiative will provide new opportunities for milk producers in Assam, enabling their products to reach remote areas.
Doubts Revealed
Purabi Dairy -: Purabi Dairy is a big company in Northeast India that collects and sells milk and milk products. It is like a big family of farmers who work together.
Long Shelf-Life -: Long shelf-life means the milk can stay fresh for a long time without getting spoiled. This is good because you can keep it for many months.
Flavoured Milk -: Flavoured milk is milk that has different tastes added to it, like mango, strawberry, or kesar (saffron). It makes the milk taste yummy.
Assam -: Assam is a state in the northeastern part of India. It is known for its tea gardens and beautiful landscapes.
Cooperative Dairy Brand -: A cooperative dairy brand is a group of farmers who work together to produce and sell milk. They share the profits and help each other.
Dignitaries -: Dignitaries are important people who have special roles in the government or community. They often attend big events.
Chief Minister Dr. Himanta Biswa Sarma -: Dr. Himanta Biswa Sarma is the Chief Minister of Assam. He is like the head of the state government and makes important decisions for the people.
180ml bottles -: 180ml bottles are small containers that can hold 180 milliliters of milk. They are easy to carry and drink from.
Five-month shelf life -: Five-month shelf life means the milk can stay good to drink for five months without going bad. This is because of special packaging and processing.
Market reach -: Market reach means how many people can buy and use the product. Expanding market reach means more people will be able to buy the flavoured milk.