NCCF Launches Affordable Tomato Sales in Delhi NCR
In response to rising tomato prices, the National Cooperative Consumers’ Federation of India Limited (NCCF) has started selling tomatoes at Rs 65 per kg in Delhi NCR. This initiative, flagged off by Nidhi Khare, Secretary of the Department of Consumer Affairs, aims to protect consumers from price hikes and reduce intermediary profits.
Market Intervention
NCCF is directly procuring tomatoes from mandis and selling them at subsidized rates. Additionally, onions are being supplied from the government buffer at Rs 35 per kg in major cities. The recent price increase in tomatoes is attributed to prolonged monsoon conditions affecting quality in states like Andhra Pradesh, Karnataka, and Maharashtra.
Commitment to Fair Trade
NCCF’s efforts highlight its dedication to fair trade practices and consumer protection. By working directly with farmers, the organization aims to stabilize prices and offer affordable options to consumers.
Launch Event
Senior officials, including Joint Secretary & MD NCCF Anupam Mishra, attended the launch. The mobile vans are stationed at various locations across Delhi NCR, providing easy access to affordable tomatoes.
Doubts Revealed
NCCF -: NCCF stands for the National Cooperative Consumers’ Federation of India Limited. It is an organization in India that helps consumers by providing goods at fair prices.
Delhi NCR -: Delhi NCR refers to the National Capital Region around Delhi, which includes nearby cities like Gurgaon, Noida, and Faridabad. It’s a large area where many people live and work.
Price Surge -: Price surge means that the prices of certain items, like tomatoes, have increased a lot in a short period. This can happen due to various reasons like bad weather or supply issues.
Monsoon Conditions -: Monsoon conditions refer to the rainy season in India, which can affect farming. Too much rain can damage crops, leading to higher prices for vegetables like tomatoes.
Intermediary Profits -: Intermediary profits are the extra money made by people who buy and sell goods between the farmer and the consumer. Reducing these profits can help lower prices for consumers.