Meta AI Launches in India on WhatsApp, Facebook, Messenger, and Instagram

Meta has introduced its advanced artificial intelligence assistant, Meta AI, across major platforms including WhatsApp, Facebook, Messenger, and Instagram, specifically for users in India. This marks a significant expansion of Meta’s AI capabilities, leveraging Llama-3 technology to enhance user experience.

Initial Launch and Testing

Meta AI was first unveiled at the Connect conference in September 2023 and initially introduced in countries like Australia, New Zealand, and Canada. After successful testing, it was piloted with select users in India starting in April, though full-scale deployment was delayed due to local factors such as the Lok Sabha elections.

Features and Functionalities

Similar to other AI chatbots like Google’s Gemini and OpenAI’s ChatGPT, Meta AI offers functionalities such as drafting emails, creating CVs, managing schedules, and enhancing content creation. One standout feature is its ability to generate and animate images based on chat prompts, fostering interactive conversations.

Integration and Accessibility

Meta AI integrates seamlessly with various Meta apps, enabling real-time search functionalities powered by Bing and Google. Users can gather information directly from their Facebook feeds or participate in interactive queries. While Meta AI is fully operational across WhatsApp, Facebook, Messenger, and Instagram in India, the standalone Meta AI website (Meta.AI) is currently not accessible to users in the subcontinent.