Media and Entertainment Industry Expands Workforce in 2025
In the first half of 2025, 48% of employers in the Media and Entertainment (M&E) industry have expanded their workforce, according to a report by TeamLease Services. This growth is driven by the rise of OTT platforms, online gaming, animation, and VFX.
Key Hiring Trends
Sales roles are highly sought after, with 56% of employers prioritizing them. Marketing positions are also in demand, with 42% of employers hiring for these roles. The rapid growth in retail advertisements, driven by e-commerce and the expanding food and beverage market, is influencing these trends.
City-wise Hiring
Delhi leads in workforce expansion with 41% of employers actively hiring, followed by Bengaluru at 40% and Chennai at 39%. New job locations like Ahmedabad and Jaipur are also seeing hiring activity, with 20% of employers expanding in these cities.
Future Growth
Subburathinam P, CSO-Staffing at TeamLease Services, forecasts that the sector’s revenues will grow by 9.7% annually, reaching USD 73.6 billion by 2027. This growth will drive job creation, especially in roles supporting digital transformation, content innovation, and marketing.
In 2023, the sector grew by 8%, with a valuation of Rs 2.3 trillion (USD 27.9 billion), which is 21% higher than its pre-pandemic levels in 2019.
Doubts Revealed
OTT -: OTT stands for Over-The-Top. It means streaming services that deliver content directly over the internet, like Netflix or Amazon Prime Video.
Online Gaming -: Online gaming refers to playing video games over the internet. It can be on computers, consoles, or mobile devices.
Animation -: Animation is the process of creating moving images using drawings, models, or computer graphics. Think of cartoons or animated movies.
VFX -: VFX stands for Visual Effects. These are special effects created using computers to make scenes look real in movies and TV shows.
Sales and Marketing -: Sales and marketing are jobs where people promote and sell products or services. They help companies reach more customers.
Delhi -: Delhi is the capital city of India. It is one of the largest cities and a major center for jobs and businesses.
Bengaluru -: Bengaluru, also known as Bangalore, is a big city in India known for its tech industry and many job opportunities.
Chennai -: Chennai is a major city in India located in the state of Tamil Nadu. It is known for its cultural heritage and industries.
Ahmedabad -: Ahmedabad is a city in the state of Gujarat, India. It is known for its textile industry and growing job market.
Jaipur -: Jaipur is a city in the state of Rajasthan, India. It is famous for its historical palaces and is also growing in job opportunities.
Revenue -: Revenue is the money a company makes from its business activities, like selling products or services.
USD -: USD stands for United States Dollar. It is the currency used in the United States and often used to measure global business values.
