Media and Entertainment Industry Expands Workforce in 2025
In the first half of 2025, 48% of employers in the Media and Entertainment (M&E) industry have expanded their workforce, according to a report by TeamLease Services. This growth is driven by the rise of OTT platforms, online gaming, animation, and VFX.
While 48% of employers have increased their workforce, 26% reported no change, and another 26% have reduced it. AI-powered tools are reshaping roles and business models in the sector. Sales roles are highly sought after, with 56% of employers prioritizing them. Marketing is also a key focus, with 42% of employers hiring for positions dedicated to promoting digital and traditional media platforms.
The hiring trend is influenced by the rapid growth in retail advertisements, driven by e-commerce and an expanding food and beverage market. Subburathinam P, CSO-Staffing at TeamLease Services, stated, “By 2027, the sector’s revenues are forecasted to grow by 9.7% annually, reaching USD 73.6 billion. This growth will significantly drive job creation, particularly in roles that support digital transformation, content innovation, and marketing.”
Workforce expansion is strong in key cities. Delhi leads with 41% of employers actively hiring, followed by Bengaluru at 40% and Chennai at 39%. New job locations like Ahmedabad and Jaipur are also seeing hiring activity, with 20% of employers expanding, while Lucknow and Bhopal are at 19% each.
In 2023, the sector grew by 8%, with a valuation of Rs 2.3 trillion (USD 27.9 billion), which is 21% higher than its pre-pandemic levels in 2019.
Doubts Revealed
OTT -: OTT stands for Over-The-Top. It means streaming services that deliver content directly over the internet, like Netflix or Amazon Prime Video.
VFX -: VFX stands for Visual Effects. It’s the process of creating or manipulating images that are not possible to capture during live-action shooting, often used in movies and games.
USD -: USD stands for United States Dollar. It’s the currency used in the United States and is often used to measure large amounts of money globally.
Delhi -: Delhi is the capital city of India. It’s one of the major cities where many companies hire people for jobs.
Bengaluru -: Bengaluru, also known as Bangalore, is a big city in India famous for its tech industry and many job opportunities.
Chennai -: Chennai is a large city in India known for its cultural heritage and also for being a hub for many industries.
Ahmedabad -: Ahmedabad is a city in the Indian state of Gujarat. It’s becoming a new place where companies are hiring more people.
Jaipur -: Jaipur is a city in the Indian state of Rajasthan. It’s also seeing more job opportunities recently.
