Jasprit Bumrah Becomes Brand Ambassador for American Pistachios in India
The American Pistachio Growers (APG) are focusing on the fast-growing Indian market, with California pistachios gaining popularity due to their high quality. Sumit Saran, APG’s India representative, highlighted the health benefits of pistachios and the shift in Indian consumption patterns.
California Pistachios in India
India does not cultivate pistachios, so they are imported from places like Persia, Iran, and California. California pistachios are known for their food safety, quality, and high standards. Saran noted that the volume of pistachios imported to India has grown significantly over the past seven years.
Changing Consumption Patterns
Traditionally, pistachios were used as a garnish in Indian cuisine. However, there is now a growing trend of middle-class consumers snacking on pistachios, similar to almonds and cashews. This shift is contributing to the increased volume of pistachios being consumed in India.
Health Benefits
Saran emphasized the health benefits of pistachios, calling them an ‘antioxidant powerhouse.’ He noted that pistachios are the only nut with all nine essential amino acids, making them a complete protein. They are also low in calories, making them a great snack for weight watchers.
Jasprit Bumrah as Brand Ambassador
The APG has announced Jasprit Bumrah, a leading cricketer, as the brand ambassador for California-grown pistachios for the 2024-25 season. Bumrah expressed his delight in partnering with APG, highlighting the importance of nutrition for athletes.
India-US Ties
Saran also highlighted the importance of the people-to-people connection between India and the US, noting that many pistachio growers in the US are of Indian origin. This connection is expected to further strengthen the ties between the two countries.
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Jasprit Bumrah -: Jasprit Bumrah is a famous Indian cricketer known for his fast bowling. He plays for the Indian national team and is very popular among cricket fans.
Brand Ambassador -: A brand ambassador is a person who represents and promotes a brand or product. They help to make the brand more popular and trusted by people.
American Pistachios -: American pistachios are a type of nut grown in the United States, especially in California. They are known for being tasty and healthy.
American Pistachio Growers (APG) -: The American Pistachio Growers (APG) is a group of farmers in the USA who grow and sell pistachios. They work together to promote their pistachios around the world.
California pistachios -: California pistachios are pistachios that are grown in the state of California in the USA. They are famous for their high quality and taste.
Sumit Saran -: Sumit Saran is a person who represents the American Pistachio Growers in India. He helps to promote and sell American pistachios in the Indian market.
Health benefits of pistachios -: Pistachios are good for health because they have lots of vitamins, minerals, and healthy fats. They can help keep your heart healthy and give you energy.
Indian consumption patterns -: Indian consumption patterns refer to the way people in India buy and eat different foods. This can change over time as new foods become popular.