Janmashtami Celebrations Boost Business to Rs 25,000 Crore in India
New Delhi [India], August 27: Janmashtami festivities across the country led to a business surge, with transactions exceeding Rs 25,000 crore, according to the Confederation of All India Traders (CAIT). These figures highlight the robust consumer spending during the festival driven by the vibrant celebrations of Janmashtami, marking one of the most commercially active periods of the year.
CAIT’s National General Secretary and Member of Parliament from Chandni Chowk, Praveen Khandelwal, stated that during this significant festival, large-scale sales were observed, particularly in flowers, fruits, sweets, deity costumes, decorative items, fasting sweets, milk, curd, butter, and dry fruits. Khandelwal said that festivals like Janmashtami are an important part of the Sanatan economy, which strengthens the nation’s economy.
CAIT’s National President, BC Bhartia, said that Janmashtami was celebrated with great enthusiasm across the country, especially in North and West India, where the festival was celebrated with much joy. Krishna Janmashtami was celebrated on August 26 this year across the country. Devotees traditionally fast and decorate temples and homes with flowers, diyas, and lights. Temples were decorated attractively, and there were large crowds of people visiting them.
He highlighted that the special attractions of the Janmashtami festival included digital tableaux, selfie points with Lord Krishna, and many other delightful scenes. In cities, there were numerous bhajans, religious dances, and discourses by saints and sages. Various social organizations also organized large-scale Janmashtami celebrations.
According to scriptures, Janmashtami is celebrated on the eighth day of the dark fortnight of the month of Bhadrapada. It is the day Lord Krishna was born. Earlier this month, the CAIT anticipated a festive trade of over Rs 12,000 crore across the country during the Rakhi festival. In 2022, the business during the Rakhi festival stood at around Rs 7,000 crore, in 2021 it was Rs 6,000 crore, in 2020 it was Rs 5,000 crore, in 2019 it was Rs 3,500 crore, and in 2018 it was Rs 3,000 crore, as per Khandelwal. The trade body said that the markets are witnessing a massive rush for shopping, and people are very enthusiastic about the festival.
Doubts Revealed
Janmashtami -: Janmashtami is a Hindu festival that celebrates the birth of Lord Krishna, who is considered an important deity in Hinduism. It is celebrated with joy and devotion across India.
Rs 25,000 Crore -: Rs 25,000 Crore is a large amount of money. One crore is equal to 10 million, so 25,000 crore is 250 billion rupees.
Confederation of All India Traders (CAIT) -: The Confederation of All India Traders (CAIT) is an organization that represents the interests of traders and small businesses in India. They provide support and advocate for policies that benefit traders.
Praveen Khandelwal -: Praveen Khandelwal is a leader in the Confederation of All India Traders (CAIT). He often speaks about issues that affect traders and businesses in India.
BC Bhartia -: BC Bhartia is another leader in the Confederation of All India Traders (CAIT). He works alongside Praveen Khandelwal to support traders in India.
Digital tableaux -: Digital tableaux are electronic displays that show scenes or stories, often related to religious or cultural events. They are used to make celebrations more engaging and modern.
Selfie points -: Selfie points are special spots set up during events where people can take selfies or photos. These spots are usually decorated nicely to attract people to take pictures.