India’s Godawan Whisky to Launch in UK, Boosting Local Farmers
The Agricultural and Processed Food Export Development Authority (APEDA) is set to promote Indian alcoholic and non-alcoholic beverages worldwide, aiming for USD 1 billion in exports over the next few years. As part of the ‘Make in India’ initiative, APEDA is focusing on increasing exports of Indian spirits to major foreign markets. Currently, India ranks 40th globally in alcoholic beverage exports.
According to the Commerce Ministry, the global demand for Indian spirits is growing, offering a significant opportunity for expansion. In a notable development, Godawan Single Malt Whisky, an artisanal whisky from Rajasthan, is preparing to launch in the United Kingdom. The first batch has already been sent to the UK.
Godawan Single Malt Whisky participated in the International Food and Drinks Event (IFE) in London in March 2024 under APEDA’s guidance, which helped pave the way for its UK launch. This initiative will benefit farmers in the Alwar region, as the six-row barley used in Godawan’s production is locally sourced, thereby boosting local agricultural income.
Doubts Revealed
Godawan Whisky -: Godawan Whisky is a type of alcoholic drink made from grains. It is produced in Rajasthan, a state in India.
UK -: UK stands for the United Kingdom, which is a country in Europe. It includes England, Scotland, Wales, and Northern Ireland.
APEDA -: APEDA stands for the Agricultural and Processed Food Export Development Authority. It is an organization in India that helps promote and export Indian food and beverages to other countries.
USD 1 billion -: USD 1 billion means one billion US dollars. It is a large amount of money, and in this context, it refers to the target amount of money India aims to earn from exporting beverages.
Rajasthan -: Rajasthan is a state in the northwestern part of India. It is known for its deserts, palaces, and rich culture.
Alwar region -: The Alwar region is an area in Rajasthan, India. It is known for its agriculture and farming activities.
six-row barley -: Six-row barley is a type of grain used to make whisky. It has six rows of seeds on each head of the plant.
Make in India campaign -: The ‘Make in India’ campaign is an initiative by the Indian government to encourage companies to manufacture their products in India. It aims to boost the country’s economy and create jobs.