Indian Travelers and Holiday Shoppers: Insights from Amex Trendex Survey
Leisure and holiday travel are becoming increasingly popular among wealthy and influential individuals in India. A recent survey by Amex Trendex India reveals that 97% of Indian adults with an annual income of USD 50,000 or more, who travel at least once a year, plan to travel during the upcoming festive season. Notably, 33% have already booked their trips.
The survey highlights that leisure is the primary motivation for travel, with 63% of respondents citing it as their main reason. Additionally, 54% wish to explore new places, and 27% aim to reconnect with family and friends. Indian travelers are willing to pay more for comfort and enjoyment, with 94% ready to spend extra for a convenient travel experience. Cost management is also important, as 73% plan to use travel credit card rewards, airline miles, or loyalty points to manage expenses.
Domestic travel remains the preferred choice, with 88% opting for destinations within India, while 61% are considering international trips. Sanjay Khanna, CEO and Country Manager of American Express Banking Corp India, stated, “Indian consumers are eager to elevate their holiday experiences, from thoughtful gift-giving to unforgettable travel adventures.”
The survey also shows a strong focus on holiday shopping and gifting, with 98% planning to buy gifts this season. Family and friends are the top recipients, with 73% and 65% of respondents, respectively, intending to give gifts to them. Popular gift categories include clothing and accessories (73% each), followed by tech products (55%). Additionally, 66% of Indians are leaning towards giving experiential gifts, such as entertainment and travel.
A significant 92% of respondents are seeking unique and personalized gifts, while 88% prefer shopping at stores that offer reward programs. The study also found that 64% of Indians are taking advantage of holiday discounts, and 59% are shopping during sales events. Credit card offers are a key consideration for 49% of shoppers, aiming to enhance their gift-buying experience. The survey provides insights into consumer sentiment and holiday behaviors across multiple countries, including India, Australia, Canada, Japan, Mexico, the United Kingdom, and the United States.
Doubts Revealed
Amex Trendex -: Amex Trendex is a survey conducted by American Express to understand trends and behaviors of consumers, like how people plan to travel or shop during holidays.
Wealthy Indian adults -: Wealthy Indian adults are people in India who have a lot of money and can afford to spend more on things like travel and shopping.
Festive season -: The festive season in India includes important celebrations like Diwali and Christmas, when people often travel and buy gifts for each other.
Leisure -: Leisure means doing activities for fun and relaxation, like going on a vacation or enjoying hobbies.
Domestic travel -: Domestic travel means traveling within India, visiting different cities or states in the country.
International trips -: International trips are when people travel to other countries outside of India for vacations or other purposes.
Holiday shopping trends -: Holiday shopping trends refer to the common patterns or habits people follow when buying gifts during festive times.
Credit card offers -: Credit card offers are special deals or discounts that banks give to people who use their credit cards for shopping, making it cheaper or more rewarding.