India Sees Huge Growth in Tablet Shipments: Samsung Leads, Apple and Xiaomi Follow
India’s tablet market experienced a significant increase in shipments, with 1.84 million units shipped from April to June 2024, marking a 128.8% year-over-year growth, according to the International Data Corporation (IDC).
Reasons for Growth
The Uttar Pradesh government’s distribution of tablets to students and increased demand for affordable tablets contributed to this rise. The slate tablet market grew by 178.1% year-on-year, while the detachable tablet market grew by 23.6% year-on-year.
Consumer Segment Insights
Priyansh Tiwari, Research Analyst at IDC India and South Asia, noted that the consumer segment saw its third consecutive quarter of year-over-year growth. Tablets priced between USD 200 and USD 300 are in high demand due to good specifications and attractive discounts and cashbacks.
Market Leaders
According to the IDC report, Samsung led the market with a 48.7% share during the April-June quarter, topping both the commercial and consumer segments. Acer Group followed with a 23.6% share, and Apple stood third with a 9.5% share, showing growth in both segments. Lenovo and Xiaomi held the fourth and fifth positions, respectively.
Future Predictions
Bharath Shenoy, Research Manager at IDC India and South Asia, mentioned that the commercial segment was strong due to key education deals and good momentum in the SMB segment. He anticipates high double-digit growth in the tablet market in India for 2024, driven by more education deals and high consumer demand during online sales in the second half of the year.
About IDC
IDC, or International Data Corporation, is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With over 1,300 analysts worldwide, IDC offers expertise in over 110 countries.
Doubts Revealed
Tablet Shipments -: Tablet shipments refer to the number of tablets that are sent out from factories to stores or customers. Tablets are like big smartphones that you can use for studying, playing games, or watching videos.
Samsung -: Samsung is a big company from South Korea that makes electronics like smartphones, tablets, and TVs. They are very popular in India and many people use their products.
Apple -: Apple is a famous company from the USA that makes iPhones, iPads (which are tablets), and Mac computers. They are known for their high-quality and expensive products.
Xiaomi -: Xiaomi is a company from China that makes affordable electronics like smartphones and tablets. Many people in India like Xiaomi because their products are good and not too expensive.
1.84 million units -: 1.84 million units means 1,840,000 tablets were shipped. That’s a very big number showing how many tablets were sent out in just three months.
128.8% year-over-year growth -: 128.8% year-over-year growth means that the number of tablets shipped this year is 128.8% more than the number shipped last year during the same time. It’s like if you had 100 candies last year and now you have 228.8 candies.
Uttar Pradesh government -: The Uttar Pradesh government is the group of people who make decisions for the state of Uttar Pradesh in India. They gave tablets to students to help them study better.
IDC -: IDC stands for International Data Corporation. It’s a company that studies and gives information about technology markets, like how many tablets are being sold.
