German National Tourist Board Strengthens Ties with Indian Travelers
The German National Tourist Board (GNTB) is enhancing its efforts to engage with the growing Indian travel market. During a press conference in New Delhi, GNTB CEO Petra Hedorfer outlined plans to expand market-specific activities and collaborations with the German travel industry. Hedorfer highlighted the success of the India Pool, initiated in 2015, which has significantly increased Indian overnight stays in Germany by 40% from 2015 to 2019.
In 2023, Indian visitors accounted for 826,000 overnight stays, marking a 33% increase from the previous year. This positions India as the fastest-recovering Asian market for German tourism. Projections suggest Indian travelers will generate 1.6 million overnight stays annually in Germany by the end of the decade, with an estimated spending of 900 million euros in 2023.
The GNTB is launching the “India Digital Travel Knowledge Tour” in May 2025, connecting German travel CEOs with Indian tech and travel companies in cities like Delhi, Bangalore, and Mumbai. Additionally, the “Live like a local” project invites Indian influencers to share authentic German experiences, while Germany is being promoted as a destination for Indian weddings.
In 2025, the GNTB will reintroduce the India Pool, focusing on collaboration with small and medium-sized enterprises in the German travel industry.
Doubts Revealed
German National Tourist Board -: The German National Tourist Board (GNTB) is an organization that promotes Germany as a travel destination to people from other countries. They work to attract tourists to visit Germany and explore its culture, history, and attractions.
Petra Hedorfer -: Petra Hedorfer is the CEO of the German National Tourist Board. A CEO is the person in charge of running a company or organization.
New Delhi -: New Delhi is the capital city of India. It is where many important government buildings and offices are located.
India Pool -: The India Pool is a special program or initiative by the German National Tourist Board to focus on attracting Indian tourists to Germany. It involves specific activities and strategies to engage with Indian travelers.
Overnight stays -: Overnight stays refer to the number of nights tourists spend in a place while traveling. It helps measure how many people are visiting and staying in a country or city.
India Digital Travel Knowledge Tour -: The India Digital Travel Knowledge Tour is an initiative to educate and inform Indian travelers about Germany using digital platforms. It likely involves online events, webinars, or virtual tours to showcase Germany’s attractions.
Campaigns promoting Germany for Indian weddings -: These are special marketing efforts to encourage Indian couples to choose Germany as a destination for their weddings. Germany offers beautiful locations and venues that can be appealing for wedding celebrations.