Empowering Women Entrepreneurs: Yashasvini Campaign in Guwahati
A special event focusing on the Yashasvini Campaign and Composite Awareness Workshop was held in Guwahati, Assam, under the Ministry of Micro, Small and Medium Enterprises (MSME). This initiative is part of the Raising and Accelerating MSME Performance (RAMP) Programme.
Event Highlights
The event began with a traditional lamp lighting ceremony, followed by a welcome address from Mercy Epao, Joint Secretary of SME. She emphasized the program’s role in supporting aspiring business owners. A film about Yashasvini was also screened.
Key Speeches
Union Minister of State for MSME, Shobha Karandlaje, addressed the gathering, highlighting the government’s goal to empower women as “Lakhpati Didi”. She stressed the importance of accessing facilities like ESI and Ayushman Cards and encouraged women entrepreneurs to build their brands.
Senior politician Queen Oja praised the progress of women in Assam and supported the “Vocal for Local” initiative. Lakshman S, Secretary of Industries, Assam, explained the Yashasvini campaign’s aim to support women entrepreneurs and discussed the Assam Credit Guarantee Scheme.
MSME Initiatives
Manish Sinha, CEO of CGTMSE, described MSMEs as growth engines contributing to GDP, exports, and employment. He highlighted the Credit Guarantee Scheme’s significance in the MSME sector. The event also covered initiatives like GeM, TEAM, TReDS, and ZED.
Additional Activities
Awareness sessions on credit, training, financial literacy, and online dispute resolution were conducted. Certificates were awarded to PMV artisans and successful PMEGP entrepreneurs. The event was attended by senior officials, women entrepreneurs, and other dignitaries.
Doubts Revealed
Yashasvini Campaign -: The Yashasvini Campaign is a special program aimed at helping women start and grow their own businesses. It focuses on providing support and resources to women entrepreneurs.
Guwahati -: Guwahati is a major city in the Indian state of Assam. It is known for its rich culture and is an important center for trade and commerce in the region.
Ministry of MSME -: The Ministry of Micro, Small and Medium Enterprises (MSME) is a part of the Indian government that helps small businesses grow and succeed. They provide support and resources to entrepreneurs.
RAMP Programme -: The RAMP Programme stands for Raising and Accelerating MSME Performance. It is a government initiative to improve the performance and growth of small businesses in India.
Lakhpati Didi -: Lakhpati Didi is a term used to describe women who have become financially successful, earning at least one lakh rupees. It symbolizes empowerment and financial independence for women.
ESI -: ESI stands for Employees’ State Insurance. It is a health insurance scheme for Indian workers, providing medical care and financial support during sickness or injury.
Ayushman Cards -: Ayushman Cards are part of the Ayushman Bharat scheme, which provides free health insurance to poor and vulnerable families in India. It helps them access medical services without worrying about costs.
Queen Oja -: Queen Oja is a senior politician from Assam. She is known for her work in supporting local communities and initiatives in the region.
MSME’s role in growth -: MSMEs, or Micro, Small, and Medium Enterprises, play a crucial role in India’s economic growth. They create jobs, boost local economies, and contribute to the country’s overall development.