E-commerce Companies to Hire 12.5 Lakh Workers for Festive Season, Says TeamLease Report
As the festive season approaches, e-commerce companies are gearing up to hire additional personnel to meet the anticipated demand. According to a report by TeamLease Services, these companies plan to employ 10 lakh gig workers and 2.5 lakh contractual staff.
The report highlights a significant 35% surge in sales expected during the upcoming festive season, marking a substantial increase from the previous year. This growth reflects the sector’s strong expansion and rising consumer confidence in online shopping.
Balasubramanian A, Senior VP and Business Head at TeamLease Services, stated, “This festive season, E-commerce will drive sales and fuel job creation on a massive scale. With 10 lakh gig workers and 2.5 lakh contractual staff to be employed, the e-commerce sector’s role in employment generation will be significantly impacted.”
Major quick commerce companies are also expanding into new cities and broadening their product offerings beyond groceries to include electronics, beauty products, home decor, wellness items, and other general merchandise. These companies are positioning themselves as comprehensive online supermarkets, offering a wide range of products to cater to diverse consumer needs.
Projections indicate that by 2026, tier 2, 3, and 4 cities and rural India will drive more than 60% of the demand for e-commerce. The report also noted that the E-commerce industry handled 20 lakh orders per day during the last financial year, and this year it aims to surpass this in the upcoming festive season.
The National Logistics Policy, which aims to improve cost-effectiveness and logistical efficiency, is playing a crucial role in supporting this growth, particularly by streamlining deliveries to remote areas.
As the festive season approaches, e-commerce companies are ramping up their hiring efforts across various roles, including delivery personnel, warehouse workers, customer service representatives, and positions in packaging, labelling, quality control, and order fulfilment.
Doubts Revealed
E-commerce -: E-commerce means buying and selling things online, like on websites such as Amazon or Flipkart.
12.5 Lakh -: 12.5 Lakh means 12,50,000. In India, ‘Lakh’ is a term used to represent 100,000.
Festive Season -: Festive Season refers to the time of year when many festivals are celebrated, like Diwali and Christmas, and people buy a lot of gifts and other items.
TeamLease Report -: TeamLease is a company that helps other companies find workers. They made a report about how many workers e-commerce companies will hire.
Gig Workers -: Gig Workers are people who do short-term or temporary jobs, like delivery drivers or part-time helpers.
Contractual Staff -: Contractual Staff are workers hired for a specific period or project, not permanently.
35% Surge -: 35% Surge means an increase of 35% in the number of sales compared to usual times.
Tier 2, 3, and 4 Cities -: These are smaller cities in India. Tier 2 cities are medium-sized, Tier 3 are smaller, and Tier 4 are even smaller or rural areas.
National Logistics Policy -: This is a government plan to make transporting goods faster and more efficient across India.
20 Lakh Daily Orders -: 20 Lakh Daily Orders means 20,00,000 orders placed in one day. Last year, e-commerce companies received this many orders daily during the festive season.