Rural India Boosts FMCG Growth with Higher Consumption in 2024
Rural India Boosts FMCG Growth with Higher Consumption in 2024 The fast-moving consumer goods (FMCG) sector in India is seeing strong growth, thanks to a recovery in rural demand. For the first time in five quarters, rural consumption volumes have exceeded urban growth, marking a significant shift in market dynamics. Rural vs. Urban Growth According…