APEDA and LuLu Group Team Up to Promote Indian Organic Products Globally
The Agricultural and Processed Food Export Development Authority (APEDA) has signed a Memorandum of Understanding (MoU) with LuLu Group International, a leading retail chain in the Middle East and Asia. This agreement aims to promote Indian organic products in the United Arab Emirates (UAE).
Key Initiatives
As part of the MoU, LuLu Group will showcase a wide range of certified Indian organic products in its stores across the UAE. APEDA will facilitate connections between Indian organic growers, including Farmer Producer Organizations (FPOs), Farmer Producer Companies (FPCs), and cooperatives, and the LuLu Group.
The MoU outlines several key initiatives:
- Dedicated shelf space in LuLu hypermarkets for Indian organic products certified under the National Programme for Organic Production (NPOP).
- Promotional campaigns such as product sampling, interactive events, and consumer feedback drives.
- Buyer-Seller Meets (BSM), B2B meetings, and trade fairs to boost organic exports and create awareness about Indian organic products.
- Exposure visits for Indian FPOs, FPCs, and cooperatives to LuLu Group’s infrastructure in the UAE to enhance understanding of international retail markets.
Significance of the Partnership
The Indian government believes this partnership will significantly expand the global reach of Indian organic products and contribute to the growth of organic farming in India. APEDA, responsible for promoting the export of scheduled agricultural and processed food products from India, also serves as the Secretariat for the National Programme for Organic Production (NPOP).
LuLu Group, headquartered in Abu Dhabi, UAE, operates over 250 hypermarkets and supermarkets and is popular with shoppers across the GCC, Egypt, India, Indonesia, and Malaysia.
Doubts Revealed
APEDA -: APEDA stands for Agricultural and Processed Food Products Export Development Authority. It is an organization in India that helps farmers and companies export their food products to other countries.
LuLu Group International -: LuLu Group International is a big company that owns many supermarkets and stores, especially in the Middle East. They sell a lot of different products, including food, clothes, and electronics.
MoU -: MoU stands for Memorandum of Understanding. It is a type of agreement between two or more parties to work together on something.
UAE -: UAE stands for the United Arab Emirates. It is a country in the Middle East, known for its modern cities like Dubai and Abu Dhabi.
Organic products -: Organic products are foods and other items made without using chemicals like pesticides or artificial fertilizers. They are grown in a natural way.
Promotional campaigns -: Promotional campaigns are activities or events designed to advertise and sell products. They help people learn about and buy the products.
Exposure visits -: Exposure visits are trips organized for people to see and learn about new places or things. In this case, Indian farmers will visit other places to learn more about organic farming.
