Gujarat’s Garvi Gurjari Handicrafts Brand Gets Trademark Certification
The Gujarat Government, under the leadership of Chief Minister Bhupendra Patel, has achieved a significant milestone in the field of handicrafts. The Government of India has granted a trademark certificate to the Gujarat State Handloom and Handicrafts Development Corporation Limited (GSHHDC) for its brand ‘Garvi Gurjari’.
Lalit Narayan Singh Sandu, Managing Director of GSHHDC, highlighted that both the Central Government, guided by Prime Minister Narendra Modi, and the Gujarat Government, led by Chief Minister Bhupendra Patel, have consistently promoted Gujarat’s traditional art and craft. As a result, the Garvi Gurjari brand has now achieved a trademark certificate from the Government of India.
A trademark certificate provides legal brand recognition and protection, allowing the corporation to prevent unauthorized use of its brand name or logo. This legal security strengthens the corporation’s market presence and reputation, enabling swift action against any brand infringement.
Chief Minister Bhupendra Patel congratulated GSHHDC on social media, stating that the trademark certification will guarantee legal protection for the beautiful handloom and handicrafts creations of Gujarati artisans marketed through Garvi Gurjari. He emphasized that this milestone will open new doors for franchising and licensing, boosting customer confidence and leading to higher economic benefits for local artisans.
By securing its brand with a recognized trademark, Garvi Gurjari has gained a competitive edge. The trademark acts as a safeguard, protecting the rich cultural heritage of Garvi Gurjari from unauthorized use or misrepresentation. It ensures that consumers can trust the quality and authenticity of Garvi Gurjari products.
The trademark certification is a strategic milestone for GSHHDC, playing a pivotal role in safeguarding Gujarat’s vibrant handloom and handicraft heritage and ensuring employment opportunities for craftsmen and artisans.
Doubts Revealed
Trademark Certification -: A trademark certification is a legal document that protects a brand’s name or logo, making sure no one else can use it without permission. It helps people know that the products are genuine and of good quality.
Garvi Gurjari -: Garvi Gurjari is a brand name for handicrafts made in Gujarat. These are special items made by hand, like clothes, decorations, and other artistic things.
Gujarat State Handloom and Handicrafts Development Corporation Limited (GSHHDC) -: GSHHDC is an organization in Gujarat that helps people who make handloom and handicraft products. They support artisans by promoting and selling their handmade items.
Chief Minister Bhupendra Patel -: Bhupendra Patel is the current Chief Minister of Gujarat. A Chief Minister is like the head of the government in a state, similar to a principal in a school.
Central Government -: The Central Government is the main government of India, which makes important decisions for the whole country. It is like the head office that oversees all the states.
Franchising -: Franchising is when a brand allows other people to open stores using its name and sell its products. It’s like letting someone open a new branch of a popular shop.
Licensing -: Licensing is when a brand gives permission to someone else to use its name or products. It’s like letting someone borrow your favorite toy but with rules on how they can use it.
Artisans -: Artisans are people who make things by hand, like pottery, jewelry, or clothes. They are very skilled and create unique, beautiful items.
Cultural Heritage -: Cultural heritage refers to the traditions, customs, and artifacts that are passed down from generation to generation. It’s like the special things and stories your grandparents tell you about your family.
