Skoda Auto India Unveils Kylaq SUV in Mumbai
Skoda Auto India has officially launched its new SUV, the Kylaq, in a global premiere in Mumbai. The company aims to sell 100,000 units annually by 2026. The Kylaq is produced at the Chakan plant in Maharashtra, with 30% of its power sourced from solar energy, a figure Skoda plans to increase to 75% by 2026.
Design and Features
The Kylaq introduces Skoda’s Modern Solid design language, featuring a shiny black grille and reinterpreted headlights. It is the first model in India to display the new Skoda wordmark on the rear. The SUV offers segment-first features like six-way electric seats with ventilation, a spacious boot, and advanced technology including wireless Android Auto and Apple Carplay.
Market Strategy
Skoda’s CEO, Klaus Zellmer, emphasized the importance of the Indian market, noting that SUVs account for 50% of new vehicle sales. The Kylaq, named through a public campaign, is designed specifically for India and aims to attract new customers. Martin Jahn, Skoda’s Board Member for Sales and Marketing, highlighted the Kylaq’s value proposition and its role in expanding Skoda’s presence in India.
Sales and Future Plans
Skoda Auto India had a record sales year in 2022, selling over 100,000 cars in two years. The Kylaq is expected to further boost sales and strengthen Skoda’s brand in India. Bookings for the Kylaq will open on December 2, 2024, with prices starting at Rs 7,89,000.
Doubts Revealed
Skoda Auto India -: Skoda Auto India is a car company that makes and sells cars in India. It is part of a larger company called Skoda Auto, which is based in the Czech Republic.
Kylaq SUV -: The Kylaq SUV is a new type of car made by Skoda Auto India. SUV stands for Sports Utility Vehicle, which is a car that is bigger and can be used on different types of roads.
Mumbai -: Mumbai is a big city in India, located on the west coast. It is one of the most important cities in India for business and trade.
Chakan plant -: The Chakan plant is a factory where Skoda Auto India makes cars. It is located near Pune, which is another city in the state of Maharashtra, India.
30% solar energy -: Using 30% solar energy means that 30% of the electricity used in the Chakan plant comes from the sun. This is a way to use clean energy that doesn’t harm the environment.
Design language -: Design language refers to the style and look of the car. It includes things like the shape, color, and features that make the car look unique.
Advanced technology -: Advanced technology in cars means using new and smart features that make the car safer, more comfortable, and easier to use. This can include things like touch screens, automatic braking, and more.
Bookings -: Bookings mean that people can reserve or order the Kylaq SUV before it is available to buy. This helps the company know how many cars to make.
CEO and Board Member -: The CEO is the Chief Executive Officer, the person who is in charge of running the company. A Board Member is someone who helps make important decisions for the company.
