Meta and Indian Government Launch ‘Scam Se Bacho’ Campaign
Meta, in collaboration with the Ministry of Electronics and Information Technology (MeitY), Indian Cybercrime Coordination Centre (I4C), and Ministry of Information and Broadcasting (MIB), has launched a safety campaign called ‘Scam Se Bacho’. This initiative aims to educate people on staying safe from online scams and promote safer digital practices.
Campaign Details
The two-month campaign was unveiled in New Delhi and includes a national consumer awareness campaign in 9 Indian languages, informative talk shows on Doordarshan, and training sessions for law enforcement officers. An educational film featuring Bollywood star Ayushmann Khurrana highlights common scams and encourages vigilance.
Safety Features
The campaign emphasizes Meta’s safety tools on Facebook, Instagram, and WhatsApp, such as Two-factor authentication, Block and Report, and WhatsApp’s group privacy settings. These tools help users protect themselves from scams and account threats.
Government Support
S. Krishnan, Secretary of MeitY, expressed support for the initiative, highlighting the importance of cyber safety as India undergoes digital transformation. Rajesh Kumar, CEO of I4C, and Sanjay Jaju, Secretary of MIB, also praised the campaign for its role in enhancing digital security and awareness.
Doubts Revealed
Meta -: Meta is a big company that owns popular social media platforms like Facebook, Instagram, and WhatsApp. They help people connect and share things online.
Scam Se Bacho -: ‘Scam Se Bacho’ means ‘Beware of Scams’ in Hindi. It’s a campaign to help people learn how to stay safe from online tricks and frauds.
Ayushmann Khurrana -: Ayushmann Khurrana is a famous Indian actor known for his roles in Bollywood movies. He is helping spread the message of the campaign by acting in an educational film.
Online safety -: Online safety means protecting yourself from bad things that can happen on the internet, like scams or people trying to steal your information.
Law enforcement -: Law enforcement refers to the police and other officials who make sure people follow the law. They are being trained to help protect people from online scams.
Digital transformation -: Digital transformation is when people and businesses start using more technology and the internet in their daily lives. In India, this means more people are using smartphones and the internet for many things.
